Wondersauce and Brookfield Place named Winner of Best Retailer/Agency Collaboration in the 2024 Modern Retail Awards
New York, NY – Dec. 17th, 2024 – Wondersauce, a creative agency specializing in brand storytelling, paid media, and e-commerce, has been named the winner of the Best Retailer/Agency Collaboration category in the 2024 Modern Retail Awards for its "So Much to Love" campaign. Developed in partnership with Brookfield Place, a premier shopping, dining, and cultural destination in the heart of New York City, the campaign highlights the dynamic collaboration between the two brands.
Produced by Digiday Media, the Modern Retail Awards celebrate brands and agencies excelling in innovation and connection. This year’s finalists exemplify the dynamic evolution of modern brands, standing out for their bold storytelling, community-centric initiatives, and strategies rooted in authenticity and relatability.
"New York City is a highly competitive market with steep ad rates and an abundance of high-value attractions," said John Sampogna, Co-Founder and CEO of Wondersauce. "Our campaign blended authentic storytelling with innovative media strategies to drive engagement and foot traffic to one of NYC's most iconic destinations. At the core of its success was our strong, collaborative partnership with the Brookfield Place team.”
By connecting with real Brookfield Place fans, Wondersauce uncovered authentic insights that inspired a bespoke photoshoot featuring five passionate visitors in their favorite spaces. The resulting creative assets captured genuine emotional connections to Brookfield Place, setting the tone for an audience-focused campaign.
To amplify impact, Wondersauce executed an omnichannel strategy that blended digital and out-of-home placements. Campaign assets, including video ads, animations, and candid photography, appeared across taxi tops, CitiBike docks, urban panels, rideshare apps, and social platforms. This approach not only ensured maximum visibility but also resonated deeply with locals, tourists, and frequent patrons, positioning Brookfield Place as a must-visit lifestyle destination.
As stated by the Modern Retail Awards, this year’s honorees set the standard for impactful and forward-thinking brand building by blending mission-driven storytelling with relatable content and strategic growth.