Brookfield Place
Reminding New Yorkers to take a break with a 360-degree campaign
Brookfield Place is downtown New York City’s premier destination for shopping, dining, and events. As soon as you step in, it feels like a breath of fresh air—a stark contrast from the fast pace of the city. So we developed a campaign as welcoming as the property itself, inviting visitors to Stay Awhile.
What we did:
- Campaign Strategy
- Media Strategy
- Campaign Creative Development
- Production
- Media Execution
Reached 1.6M locals, commuters, and tourists every day of the campaign
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