Dairy Farmers of America
Bringing back dairy with a campaign that ignites the senses
Cravings don’t read ingredient labels. With a sea of alternatives on grocery store shelves, we needed to remind shoppers that there is no substitute for the delicious taste of fresh, real cream. Our campaign uses evocative imagery and ASMR style sound to highlight all the mouth-watering ways that heavy cream and half & half level up everything you’re doing in the kitchen.
What we did:
- Campaign Strategy
- Media Strategy
- Campaign Creative Development
- Production
- Media Execution
With a resulting 30% increase in volume sales, it’s safe to say dairy is making a comeback
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